Hi! I'm Hugo Bazin, a design lead based in Montreal.

Hi! I'm Hugo Bazin, a design lead based in Montreal.

Hi! I'm Hugo Bazin, a design lead based in Montreal.

Product Design & Design Ops

Product Design & Design Ops

Product Design & Design Ops

Team Lead

Team Lead

Team Lead

Teacher & Mentor

Teacher & Mentor

Teacher & Mentor

Content Creator

Content Creator

Content Creator

Creating experiences with passion since 2013.

Creating experiences with passion since 2013.

Hey there! 👋

I'm Hugo, Product Design Team Lead at Coveo, where we rock the world of AI-powered search!

But that's not all - I'm also Teacher at ISART Digital Montréal and a Content Creator and a Mentor when I have time.

As a Product Designer, I've been designing software and web applications for 12 years in BtoC, BtoB and BtoE in a wide range of fields, including AI, Banking and Insurance, Healthcare and Real Estate.

Let's create something incredible together! ❤️‍🔥

Coveo / Product Design Team Lead

April 2023 - Present

Leading and managing the design team responsible for the main product and design ops, with a focus on aligning with both business and development objectives.

See more

Coveo / Product Design Team Lead

April 2023 - Present

Leading and managing the design team responsible for the main product and design ops, with a focus on aligning with both business and development objectives.

See more

Coveo / Product Design Team Lead

April 2023 - Present

Leading and managing the design team responsible for the main product and design ops, with a focus on aligning with both business and development objectives.

See more

Coveo / Product Design Team Lead

April 2023 - Present

Leading and managing the design team responsible for the main product and design ops, with a focus on aligning with both business and development objectives.

See more

Coveo / Product Design Team Lead

April 2023 - Present

Leading and managing the design team responsible for the main product and design ops, with a focus on aligning with both business and development objectives.

See more

ISART Digital School / User Tests Lecturer

March 2023 - Present

Teaching 2nd year Game Design students the specifics of user testing and accompany them in the implementation of their usability testing phase.

See more

ISART Digital School / User Tests Lecturer

March 2023 - Present

Teaching 2nd year Game Design students the specifics of user testing and accompany them in the implementation of their usability testing phase.

See more

ISART Digital School / User Tests Lecturer

March 2023 - Present

Teaching 2nd year Game Design students the specifics of user testing and accompany them in the implementation of their usability testing phase.

See more

ISART Digital School / User Tests Lecturer

March 2023 - Present

Teaching 2nd year Game Design students the specifics of user testing and accompany them in the implementation of their usability testing phase.

See more

ISART Digital School / User Tests Lecturer

March 2023 - Present

Teaching 2nd year Game Design students the specifics of user testing and accompany them in the implementation of their usability testing phase.

See more

Desjardins / UX Designer Senior

June 2021 - April 2023

Led and took part in the UX design of 2 software programs dedicated to Desjardins employees.

See more

Desjardins / UX Designer Senior

June 2021 - April 2023

Led and took part in the UX design of 2 software programs dedicated to Desjardins employees.

See more

Desjardins / UX Designer Senior

June 2021 - April 2023

Led and took part in the UX design of 2 software programs dedicated to Desjardins employees.

See more

Desjardins / UX Designer Senior

June 2021 - April 2023

Led and took part in the UX design of 2 software programs dedicated to Desjardins employees.

See more

Desjardins / Senior UX Designer

June 2021 - April 2023

Led and took part in the UX design of 2 software programs dedicated to Desjardins employees.

See more

Randstad Canada IT Solutions / Design Manager

April 2021 - April 2023

Led the design practice and manage and train the design team.
I also support the sales team in promoting our design services.

See more

Randstad Canada IT Solutions / Design Manager

April 2021 - April 2023

Led the design practice and manage and train the design team.
I also support the sales team in promoting our design services.

See more

Randstad Canada IT Solutions / Design Manager

April 2021 - April 2023

Led the design practice and manage and train the design team.
I also support the sales team in promoting our design services.

See more

Randstad Canada IT Solutions / Design Manager

April 2021 - April 2023

Led the design practice and manage and train the design team.
I also support the sales team in promoting our design services.

See more

Randstad Canada IT Solutions / Design Manager

April 2021 - April 2023

Led the design practice and manage and train the design team.
I also support the sales team in promoting our design services.

See more

Experiences in progress or just past...

Experiences in progress or just past...

  • Michel Ferry

    Senior Product Manager at Coveo

    @michelferry

    I had the pleasure of working with Hugo at Coveo, and let me tell you—if you're looking for someone who will challenge the status quo, he's your person.
    Hugo isn't just a go-getter; he's a go-getter with a map and a mission. He's never content with "good enough" and always strives to align our initiatives with the core interests of our users.

    As a team coach, Hugo was the glue that held his initially unstructured team together. He didn't just bring stability and vision; he brought a game plan that turned his UX team into a well-oiled machine—cohesive, focused, and more tuned than a finely calibrated radio.

    And passion? If it were contagious, Hugo would definitely be patient zero. His dedication to quality work and his insatiable appetite for impactful results are not just admirable, they're inspirational. Working with him was a masterclass in how to love what you do and make a difference while doing it.

    If you're on the lookout for a powerhouse who can elevate your team and deliver results that resonate, Hugo is your ticket to success.
    Just make sure you can handle the pace!

  • Anne Catherine Verrette

    Senior Product Designer at Coveo

    Hugo is the team lead I never knew I needed until he joined our ranks. His leadership style is truly remarkable; he consistently advocates for and defends his designers. In times of challenge, whether professional or personal, Hugo is a steadfast support—we can always rely on him to have our backs. His finesse in navigating delicate situations ensures that every team member feels valued and heard. Hugo not only supports us but also empowers us to reach our full potential.

    During our time working together, Hugo took the initiative to establish a robust design system at Coveo—an undertaking long overdue. His strategic approach to realizing this vision has been nothing short of impressive. Setting up a strong design practice was no small feat, but Hugo tackled it with unwavering dedication and skill. It is really a privilege to work under his guidance.

  • Domenico Vilone

    Product Designer at Coveo

    It’s hard to find someone with the drive of an entrepreneur, the attentiveness of a good friend, the vision of a trailblazer, and a care for his craft that borders obsession – yet, there’s Hugo.

    Hugo is the designer I wish for any company who’s looking to upend the status quo, drive innovation, and aren't satisfied with being average. This is something he’s proven in part by laying the foundations for Coveo’s design system, but also quickly noticeable in everything that he does.

    As a team lead, Hugo knows how to be attentive, play to his team members strengths, support, guide and elevate team members, advocate for our design practice and users, and celebrate achievements. With Hugo, giving feedback is always a two-way street, so needless to say that anyone who’ll work with him will find a mentor, but also a friend. As I know, trust feeds off of open communication, and Hugo’s door is always open.

    If you are looking for someone who fits the above description, Hugo is the person you’ve been searching for!

  • Bianca Tousignant

    Product Manager at Desjardins Bank

    Hugo is an excellent, skilled, senior UX designer. He always has the the clients best interests at heart and he will fight to make the experience seamless for users. He collaborates very well with the PO and the development team.

    Hugo and I had an excellent professional relationship on the projet we were working together and it was a real pleasure to have to worked with him.

  • Martin Jutras

    Senior UX Designer at Desjardins Bank

    I've been working with Hugo for over 6 months and I can say that he's a very good UX Designer.

    Easy to talk to and always ready to help, he has a wealth of design knowledge that makes him a valuable ally.

    It was a real pleasure to work with him!

  • Maya Saric

    User Research Intern at Coveo

    Working under Hugo has been a great experience. He really understands each team member’s strengths, encourages us and is happy to show our work’s value to the company. He makes time to support you when you need more feedback, celebrates good work and his constructive feedback is always phrased in a way that encourages. He is an honest leader that trusts his workers and motivates them. I’ve learned a lot from him and am grateful for his guidance.

  • Vishal Bhatia

    Member of the Product Design team I managed at Randstad

    Hugo is a talented product designer with a great eye for creative output and a very strong sense for what needs to be done when tackling design projects.

    He is the kind of leader that every employee yearns to have. In addition to being technically knowledgable, Hugo champions the team members that he works with, and makes sure they have what they need to succeed at their job.

  • Michel Ferry

    Senior Product Manager at Coveo

    @michelferry

    I had the pleasure of working with Hugo at Coveo, and let me tell you—if you're looking for someone who will challenge the status quo, he's your person.
    Hugo isn't just a go-getter; he's a go-getter with a map and a mission. He's never content with "good enough" and always strives to align our initiatives with the core interests of our users.

    As a team coach, Hugo was the glue that held his initially unstructured team together. He didn't just bring stability and vision; he brought a game plan that turned his UX team into a well-oiled machine—cohesive, focused, and more tuned than a finely calibrated radio.

    And passion? If it were contagious, Hugo would definitely be patient zero. His dedication to quality work and his insatiable appetite for impactful results are not just admirable, they're inspirational. Working with him was a masterclass in how to love what you do and make a difference while doing it.

    If you're on the lookout for a powerhouse who can elevate your team and deliver results that resonate, Hugo is your ticket to success.
    Just make sure you can handle the pace!

  • Anne Catherine Verrette

    Senior Product Designer at Coveo

    Hugo is the team lead I never knew I needed until he joined our ranks. His leadership style is truly remarkable; he consistently advocates for and defends his designers. In times of challenge, whether professional or personal, Hugo is a steadfast support—we can always rely on him to have our backs. His finesse in navigating delicate situations ensures that every team member feels valued and heard. Hugo not only supports us but also empowers us to reach our full potential.

    During our time working together, Hugo took the initiative to establish a robust design system at Coveo—an undertaking long overdue. His strategic approach to realizing this vision has been nothing short of impressive. Setting up a strong design practice was no small feat, but Hugo tackled it with unwavering dedication and skill. It is really a privilege to work under his guidance.

  • Domenico Vilone

    Product Designer at Coveo

    It’s hard to find someone with the drive of an entrepreneur, the attentiveness of a good friend, the vision of a trailblazer, and a care for his craft that borders obsession – yet, there’s Hugo.

    Hugo is the designer I wish for any company who’s looking to upend the status quo, drive innovation, and aren't satisfied with being average. This is something he’s proven in part by laying the foundations for Coveo’s design system, but also quickly noticeable in everything that he does.

    As a team lead, Hugo knows how to be attentive, play to his team members strengths, support, guide and elevate team members, advocate for our design practice and users, and celebrate achievements. With Hugo, giving feedback is always a two-way street, so needless to say that anyone who’ll work with him will find a mentor, but also a friend. As I know, trust feeds off of open communication, and Hugo’s door is always open.

    If you are looking for someone who fits the above description, Hugo is the person you’ve been searching for!

  • Bianca Tousignant

    Product Manager at Desjardins Bank

    Hugo is an excellent, skilled, senior UX designer. He always has the the clients best interests at heart and he will fight to make the experience seamless for users. He collaborates very well with the PO and the development team.

    Hugo and I had an excellent professional relationship on the projet we were working together and it was a real pleasure to have to worked with him.

  • Martin Jutras

    Senior UX Designer at Desjardins Bank

    I've been working with Hugo for over 6 months and I can say that he's a very good UX Designer.

    Easy to talk to and always ready to help, he has a wealth of design knowledge that makes him a valuable ally.

    It was a real pleasure to work with him!

  • Maya Saric

    User Research Intern at Coveo

    Working under Hugo has been a great experience. He really understands each team member’s strengths, encourages us and is happy to show our work’s value to the company. He makes time to support you when you need more feedback, celebrates good work and his constructive feedback is always phrased in a way that encourages. He is an honest leader that trusts his workers and motivates them. I’ve learned a lot from him and am grateful for his guidance.

  • Vishal Bhatia

    Member of the Product Design team I managed at Randstad

    Hugo is a talented product designer with a great eye for creative output and a very strong sense for what needs to be done when tackling design projects.

    He is the kind of leader that every employee yearns to have. In addition to being technically knowledgable, Hugo champions the team members that he works with, and makes sure they have what they need to succeed at their job.

What people say about me

What people say about me

  • Michel Ferry

    Senior Product Manager at Coveo

    @michelferry

    I had the pleasure of working with Hugo at Coveo, and let me tell you—if you're looking for someone who will challenge the status quo, he's your person.
    Hugo isn't just a go-getter; he's a go-getter with a map and a mission. He's never content with "good enough" and always strives to align our initiatives with the core interests of our users.

    As a team coach, Hugo was the glue that held his initially unstructured team together. He didn't just bring stability and vision; he brought a game plan that turned his UX team into a well-oiled machine—cohesive, focused, and more tuned than a finely calibrated radio.

    And passion? If it were contagious, Hugo would definitely be patient zero. His dedication to quality work and his insatiable appetite for impactful results are not just admirable, they're inspirational. Working with him was a masterclass in how to love what you do and make a difference while doing it.

    If you're on the lookout for a powerhouse who can elevate your team and deliver results that resonate, Hugo is your ticket to success.
    Just make sure you can handle the pace!

  • Anne Catherine Verrette

    Senior Product Designer at Coveo

    Hugo is the team lead I never knew I needed until he joined our ranks. His leadership style is truly remarkable; he consistently advocates for and defends his designers. In times of challenge, whether professional or personal, Hugo is a steadfast support—we can always rely on him to have our backs. His finesse in navigating delicate situations ensures that every team member feels valued and heard. Hugo not only supports us but also empowers us to reach our full potential.

    During our time working together, Hugo took the initiative to establish a robust design system at Coveo—an undertaking long overdue. His strategic approach to realizing this vision has been nothing short of impressive. Setting up a strong design practice was no small feat, but Hugo tackled it with unwavering dedication and skill. It is really a privilege to work under his guidance.

  • Domenico Vilone

    Product Designer at Coveo

    It’s hard to find someone with the drive of an entrepreneur, the attentiveness of a good friend, the vision of a trailblazer, and a care for his craft that borders obsession – yet, there’s Hugo.

    Hugo is the designer I wish for any company who’s looking to upend the status quo, drive innovation, and aren't satisfied with being average. This is something he’s proven in part by laying the foundations for Coveo’s design system, but also quickly noticeable in everything that he does.

    As a team lead, Hugo knows how to be attentive, play to his team members strengths, support, guide and elevate team members, advocate for our design practice and users, and celebrate achievements. With Hugo, giving feedback is always a two-way street, so needless to say that anyone who’ll work with him will find a mentor, but also a friend. As I know, trust feeds off of open communication, and Hugo’s door is always open.

    If you are looking for someone who fits the above description, Hugo is the person you’ve been searching for!

  • Bianca Tousignant

    Product Manager at Desjardins Bank

    Hugo is an excellent, skilled, senior UX designer. He always has the the clients best interests at heart and he will fight to make the experience seamless for users. He collaborates very well with the PO and the development team.

    Hugo and I had an excellent professional relationship on the projet we were working together and it was a real pleasure to have to worked with him.

  • Martin Jutras

    Senior UX Designer at Desjardins Bank

    I've been working with Hugo for over 6 months and I can say that he's a very good UX Designer.

    Easy to talk to and always ready to help, he has a wealth of design knowledge that makes him a valuable ally.

    It was a real pleasure to work with him!

  • Maya Saric

    User Research Intern at Coveo

    Working under Hugo has been a great experience. He really understands each team member’s strengths, encourages us and is happy to show our work’s value to the company. He makes time to support you when you need more feedback, celebrates good work and his constructive feedback is always phrased in a way that encourages. He is an honest leader that trusts his workers and motivates them. I’ve learned a lot from him and am grateful for his guidance.

  • Vishal Bhatia

    Member of the Product Design team I managed at Randstad

    Hugo is a talented product designer with a great eye for creative output and a very strong sense for what needs to be done when tackling design projects.

    He is the kind of leader that every employee yearns to have. In addition to being technically knowledgable, Hugo champions the team members that he works with, and makes sure they have what they need to succeed at their job.

  • Michel Ferry

    Senior Product Manager at Coveo

    @michelferry

    I had the pleasure of working with Hugo at Coveo, and let me tell you—if you're looking for someone who will challenge the status quo, he's your person.
    Hugo isn't just a go-getter; he's a go-getter with a map and a mission. He's never content with "good enough" and always strives to align our initiatives with the core interests of our users.

    As a team coach, Hugo was the glue that held his initially unstructured team together. He didn't just bring stability and vision; he brought a game plan that turned his UX team into a well-oiled machine—cohesive, focused, and more tuned than a finely calibrated radio.

    And passion? If it were contagious, Hugo would definitely be patient zero. His dedication to quality work and his insatiable appetite for impactful results are not just admirable, they're inspirational. Working with him was a masterclass in how to love what you do and make a difference while doing it.

    If you're on the lookout for a powerhouse who can elevate your team and deliver results that resonate, Hugo is your ticket to success.
    Just make sure you can handle the pace!

  • Anne Catherine Verrette

    Senior Product Designer at Coveo

    Hugo is the team lead I never knew I needed until he joined our ranks. His leadership style is truly remarkable; he consistently advocates for and defends his designers. In times of challenge, whether professional or personal, Hugo is a steadfast support—we can always rely on him to have our backs. His finesse in navigating delicate situations ensures that every team member feels valued and heard. Hugo not only supports us but also empowers us to reach our full potential.

    During our time working together, Hugo took the initiative to establish a robust design system at Coveo—an undertaking long overdue. His strategic approach to realizing this vision has been nothing short of impressive. Setting up a strong design practice was no small feat, but Hugo tackled it with unwavering dedication and skill. It is really a privilege to work under his guidance.

  • Domenico Vilone

    Product Designer at Coveo

    It’s hard to find someone with the drive of an entrepreneur, the attentiveness of a good friend, the vision of a trailblazer, and a care for his craft that borders obsession – yet, there’s Hugo.

    Hugo is the designer I wish for any company who’s looking to upend the status quo, drive innovation, and aren't satisfied with being average. This is something he’s proven in part by laying the foundations for Coveo’s design system, but also quickly noticeable in everything that he does.

    As a team lead, Hugo knows how to be attentive, play to his team members strengths, support, guide and elevate team members, advocate for our design practice and users, and celebrate achievements. With Hugo, giving feedback is always a two-way street, so needless to say that anyone who’ll work with him will find a mentor, but also a friend. As I know, trust feeds off of open communication, and Hugo’s door is always open.

    If you are looking for someone who fits the above description, Hugo is the person you’ve been searching for!

  • Bianca Tousignant

    Product Manager at Desjardins Bank

    Hugo is an excellent, skilled, senior UX designer. He always has the the clients best interests at heart and he will fight to make the experience seamless for users. He collaborates very well with the PO and the development team.

    Hugo and I had an excellent professional relationship on the projet we were working together and it was a real pleasure to have to worked with him.

  • Martin Jutras

    Senior UX Designer at Desjardins Bank

    I've been working with Hugo for over 6 months and I can say that he's a very good UX Designer.

    Easy to talk to and always ready to help, he has a wealth of design knowledge that makes him a valuable ally.

    It was a real pleasure to work with him!

  • Maya Saric

    User Research Intern at Coveo

    Working under Hugo has been a great experience. He really understands each team member’s strengths, encourages us and is happy to show our work’s value to the company. He makes time to support you when you need more feedback, celebrates good work and his constructive feedback is always phrased in a way that encourages. He is an honest leader that trusts his workers and motivates them. I’ve learned a lot from him and am grateful for his guidance.

  • Vishal Bhatia

    Member of the Product Design team I managed at Randstad

    Hugo is a talented product designer with a great eye for creative output and a very strong sense for what needs to be done when tackling design projects.

    He is the kind of leader that every employee yearns to have. In addition to being technically knowledgable, Hugo champions the team members that he works with, and makes sure they have what they need to succeed at their job.

What people say about me

Giving back to the design community.

Giving back to the design community.

Beyond my role as a design lead at Coveo, I am strongly invested as a teacher, content creator for social media platforms, and mentor in product design.

Whether I am teaching in the classroom, crafting content, or providing one-on-one coaching, I thrive on sharing knowledge and empowering others.